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Portfolio Management for New Products

Portfolio Management for New Products In this fully updated edition of Portfolio Management for New Products the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfol

  • Title: Portfolio Management for New Products
  • Author: Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt
  • ISBN: 9780738205144
  • Page: 200
  • Format: Hardcover
  • In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio investing for maximum long term growth With its field tested, step by step framework, the book provides corporations and managers with the strategies they need to assess aIn this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company s product portfolio as you would a financial portfolio investing for maximum long term growth With its field tested, step by step framework, the book provides corporations and managers with the strategies they need to assess and realign their current RD operations determine which products are most worthy of resource allocation design and implement a portfolio management process maximize the value of their portfolios and recognize and solve challenges as they arise This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

    • Best Read [Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt] ✓ Portfolio Management for New Products || [Thriller Book] PDF ↠
      200 Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt
    • thumbnail Title: Best Read [Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt] ✓ Portfolio Management for New Products || [Thriller Book] PDF ↠
      Posted by:Robert G. Cooper Scott J. Edgett Elko J. Kleinschmidt
      Published :2019-04-13T18:40:23+00:00

    1 thought on “Portfolio Management for New Products

    1. This is a somewhat newer topic to me and likely works best with large organizations that have no way of lowering the cost of R&D. I like many of the frameworks introduced. For example on page 37:"The five major factors Hoechst considers in prioritizing projects are:>probability of technical success> probability of commercial success> reward (to the company)> business strategy fit (fit with the business unit's strategy)> strategic leverage (ability of the project to leverage co [...]

    2. This is a relevant and useful read for portfolio management. The elements of creating a good portfolio process are definitely here.There are very practical tips and the gray boxes with points to ponder are also quite helpful. The main issue is it could be simplified a great deal and many times it felt repetitive to the point where'd you wonder if you really were learning anything new. Perhaps it could have been organized differently. All in all I would still recommend it as a read.

    3. I really enjoyed this. I hope someone in my company put some thought into which of our R&D efforts are worth pursuing, because I'd rather not waste a bunch of time. Plus, now I know where the stage-gate process came from (appendix B).

    4. I found this book to be very useful. Many good conceptual diagrams worth scanning and distributing to struggling teams.

    5. All about 2001 portfolio management. Still really good, most product and portfolio and PMOs managers should read it. Lacks newer ideas, but hey its more than 10 years old.

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